DETERMINANTS OF USE BEHAVIOUR OF EMERGING TECHNOLOGY TOOLS AMONG PRE-SERVICE BUSINESS EDUCATION TEACHERS IN SOUTH-WEST NIGERIA

Abstract

This study examined the level of use behaviour of emerging technology tools among pre-service
Business Education teachers in South-West Nigeria and determined the joint and relative
contribution of nine determinants, namely performance expectancy, effort expectancy, social
influence, facilitating conditions, hedonic motivation, price value, habit, behavioural intention, and
personal innovativeness, to that use behaviour. A descriptive survey design was used, and data
were obtained using a validated, structured questionnaire administered to pre-service Business
Education teachers across six universities in three South-West Nigerian states (Lagos, Ogun, and
Ekiti). A total of 371 respondents duly completed and returned the questionnaire. Data were
analysed using mean scores to answer the descriptive research question and multiple regression to
answer the predictive research question. Findings revealed that use behaviour was moderate
overall (M = 3.44), lower than the composite mean of the nine predictors taken together (M =
3.63). The nine determinants jointly explained 42.6% of the variance in use behaviour (R² = .426,
F(9, 361) = 29.83, p < .001). Social influence (β = .31) and facilitating conditions (β = .30) were
the strongest significant predictors, followed by price value (β = −.20, a significant negative effect)
and effort expectancy (β = .16). Performance expectancy, hedonic motivation, habit, behavioural
intention, and personal innovativeness did not make significant independent contributions, despite
several of these being rated highly in descriptive terms.